HeidiAbirached
Food, wine and hospitality marketing. Cultural anthropology background. Beirut ↔ Florence.
01About
I study how people eat and drink. Then I make them choose you.
I'm Heidi, a communication and marketing consultant with a heart rooted in anthropology. My path didn't start with strategy decks or KPIs. It began with a fascination for people, cultures and the stories they carry: how they gather around a table, what they reach for, what they're proud of. Most marketing starts with the product. Mine starts with the people buying it.
That's why I don't believe in one-size-fits-all. I listen, find what makes a brand human, and craft narratives that feel true. Whether it's a family-run winery or a heritage bakery, my clients are never just clients. They're collaborators, and their stories matter. Pick a chapter.
01 / 06
Born in Italy, raised between France, Italy and Sweden
I was born in Italy and grew up between France, Italy and Sweden: three countries, three very different tables. Long before I had a word for it, that curiosity about people and cultures was shaping how I saw the world.
02Services
Three ways to work together.
Each one builds on the last. Tap a package to see what’s included; add-ons attach to any of them.
Photoshoots, and campaign production and execution, are not included in any package and are budgeted separately.
03Past projects
Wineries, bakers, producers, venues — and the people I've shared a table with.
04Current projects
On the table right now.
Currently fully booked. For future projects, please reach out at least a month ahead.